At the beginning of his career, Henry signed with sportswear giant Nike. Henry’s deal with Nike ended after the 2006 FIFA World Cup, when he signed a deal with Reebok to appear in their “I Am What I Am” campaign. Henry featured in the Renault Clio advertisements in which he popularised the term va-va-voom, meaning “life” or “passion.” His romantic interest in the commercial was his then-girlfriend, later his wife (now divorced), Claire Merry.